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India's new charity begins at the doorstep
on a weekday in a rambling business district of India's capital. Office air conditioners are wheezing and clattering as the temperature soars past 41C. It is the kind of sticky weather that leaves most people in a sour, temperamental mood.
Not Astha Powar. A fundraiser with the charity Save the Children, the 21yearold bounds down a dimly lit secondfloor hallway of one building and introduces herself to Deepak Narula, the president of a travel agency.
"I am here on a noble cause," Powar begins. Five minutes later, Narula has agreed to her request for a donation of about $25, money she says will be used to help a family in floodafflicted West Bengal.
After some further prodding, Narula agrees to hand over twice that amount, enough to provide support for two families.
While most Canadians are well acquainted with doortodoor charity fundraisers, Powar's pitch is a relatively new phenomenon in India and underlines the huge new economic force India has become.
With the world's secondfastestgrowing economy after China, India is full of companies battling to connect with its 300 million middleclass consumers.
Louis Vuitton opened its first boutique here in 2003, and Tommy Hilfiger followed with a chain of stores. In one Delhi neighbourhood, a new shopping mall called Emporio houses such highbrow offerings as Hugo Boss, Fendi and Cartier.
Now charitable institutions are angling for business, too: Save the Children, World Vision, Oxfam, Plan India and Care India are looking for donations and, in turn, trying to provide donors with a tax credit, just as in the West.
And they are doing well. Save the Children generated $3 million from individuals last year. And this year, with a staff that includes telemarketers and doortodoor sales teams in New Delhi and Mumbai, it's on pace to increase that to $12 million.
"Indians do give,[url=http://www.sport.fr/economie/airmax.html]chaussures nike pas cher[/url], but it's traditionally been in the form of alms to beggars at the side of the road," says Thomas Chandy, who oversees Save the Children's operations in India. "There is a huge, massive market potential here."
Chandy said India now has 17 million households that earn at least $17,400 a year considered middle class here. As people earn more, they feel free to give more. Individual charitable contributions have climbed to roughly $927 million, from $580 million three years ago. In three or four years, individual giving in India could reach $4.6 billion, Chandy said.
The trick, says canvasser Powar, is knowing whom to approach.
Walking through an office building, where sweatsoaked workers on a break sit on the stairs and sip tea, Powar brushes past a pair of young women.
"They aren't targets," Powar explains. "They are secretaries probably making 8,000 rupees ($190) a month, so how can we ask them for 1,000rupees?"
Moments later, she makes a beeline for two young men sipping cappuccinos in a nearby coffee shop. Within 10 minutes, 26yearold Vijay Kathi, a marketing executive with a company that sells gym equipment, has made a pledge.
"You really do see this happening more," Kathi says, signing a form sheet with his email and phone number. "It's definitely become a business. I probably get called two times a month at least."
With his number in Powar's hands, he's likely to get called even more. Grinning as she walks away, Powar admits she'll look Kathi up in three months. "Of course, we go back to the same people."
"There's no question it's a big advantage for the charities that can offer the credit and a disadvantage for those of us who can't," says Clement Chauvet, a fundraising executive with UNICEF, which can't offer donors tax relief because it's a branch of the United Nations.
UNICEF might struggle to match competitors' individual donations, but it has established ties with corporate India, Chauvet says.
As in Canada, many people do say no to charities.
In Save the Children's office, telemarketer Sagar Virmani, 18, works the phone. He's armed with a flurry of spreadsheets detailing potential clients work and home address, salary and history of contributing.

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James Soong talks about the restoration canceled six years premier consent, the cabinet system how to operate? 18 in the United States, and the DPP once lost power, The old gentleman said, including many worried about unrest endangering the safety and driving the returning travelers.

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Party members and officials will not be allowed to have memorial meetings or luxury funerals after they pass away, according to the latest notification on promoting funeral and interment reform released by the State Council and the General Office of the CPC Central Committee on Thursday.
Party members should allow their bodies to be cremated after death in regions with little arable land, said the document, adding that the families of the Party members should understand and support their decisions.
Officials and Party members should take the lead to follow an ecological way of burial like sea burial and the ashes should be scattered, it said.

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according to the reporter understands, 212 train tickets are collected,[link widoczny dla zalogowanych], is near the factory migrant workers to spend money to buy the ticket ticket home for Spring Festival, in addition to the few High-speed Rail tickets, train tickets, tickets, mainly in the seats and no seat.
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the day before yesterday 13 when, after 24 hours of peripheral investigation, conclusive evidence, the police caught the suspect Zhong Mouzhen (male, 25 years old), Yemou (female,[link widoczny dla zalogowanych], 23 years old),[link widoczny dla zalogowanych], seized 212 train tickets (par value 35402 yuan tickets), the use of the identity card 213 card (1 card do not take the train ticket to the ticket), the use of computer host two, 1865 yuan in cash and other booking documents a number. According to the introduction, this is the biggest "black ball point Guangzhou railway police seized in Guangdong this year".
yesterday morning 9 when,[link widoczny dla zalogowanych], in the District of Chancheng Zhangcha Fu Lian Zhong Lu a "black spots" site, each railway police will be 212 train tickets, the collection of identity cards and the "black spots" illegal charged 10 yuan fee,[link widoczny dla zalogowanych], all has returned to the purchase of migrant workers. We be overjoyed,[link widoczny dla zalogowanych], and proprietor of the "black" a pair of married just three months of small husband and wife were arrested, the Spring Festival this year, the couple will spend in the detention house.
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according to the criminal suspect Zhong Mouzhen said, he and Yemou to newly married husband and wife, less than three months of marriage. After two runs a shop in Zhangcha town Chancheng District Dafu even road,[link widoczny dla zalogowanych], he is responsible for the express and shop business, his wife is responsible for children's clothing business,[link widoczny dla zalogowanych], the income is stable. Last November, he saw a train ticket to sell information on a website, then suddenly have a brain wave, decided to use the open shop is convenient,[link widoczny dla zalogowanych], near the migrant workers booking train tickets on the Internet for, charged 10 yuan for each fee.
this year since new year's day, with more and more people shop tickets, Zhong Mouzhen put his wife's business Yemou pull. Two people use others to provide identity cards,[link widoczny dla zalogowanych], online booking and receive success after the fare, the ticket ticket. According to the police, 212 tickets for the train on-site collection, Zhong Mouzhen husband and wife two people in 8 days, 9 days, 10 days, three days from online ordering is not ticket removed.
January 9th,[link widoczny dla zalogowanych], Guangzhou Railway Public Security Bureau Zhaoqing Railway Public Security Department "fry" detachment of police, in the town of Zhangcha Chancheng District Dafu even road area investigation Mopai, found a "Express online shopping store" pull "train tickets on sale 20 days" red banners,[link widoczny dla zalogowanych], then into the store visits, found that less than 20 square meters the store has the shop sells children's clothing, express, and train ticket sale function. The door in the store and back were hanging banners, there's a wall of FoShan Railway Station around the train timetable.
Foshan a pair of married just three months of small husband and wife do not online booking of migrant workers to book train tickets, each charge 10 yuan fee. The two men were arrested, get home ticket migrant workers for the young couple, who are called. The Spring Festival this year, the couple will spend in the detention house.
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The World Health Organization’s safety guideline is 25 micrograms.
As for the larger PM10, its concentration kept growing overnight and hit about 500 micrograms at 4pm, triple the nation’s 150 microgram limit and 10 times the density considered safe by WHO of 50 micrograms.