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The Louis Vuitton Mo t Hennessy brands in India include Christian Dior, TAG Heuer, Ebel and Zenith
After a monthlong tussle among eight of Delhi's leading media agencies, the Parisbased luxury watch and jewellery group Louis Vuitton Mo t Hennessy (LVMH) has awarded its media duties to Starcom MediaVest. The account is estimated at Rs 8 crore. Starcom MediaVest will handle all the four brands marketed by the watch and jewellery division in India Christian Dior, TAG Heuer, Ebel and Zenith.
The group is a big spender on communication and its investments in advertising and promotion around the globe is as high as 12 per cent of its sales turnover. For Starcom MediaVest, however, the task is far from easy. The agency has to spearhead LVMH's formal launch in India. And the brands LVMH will be competing with include Omega and Esprit, which are, by themselves, very high profile in media.
But Starcom officials are upbeat. Talking about the gain, Andrey Purushottam, managing director, Starcom MediaVest India, says, "The product category is unexplored in our country and therefore our work will be extremely challenging. We cannot rely on past examples; we will have to create new ones. India is a key market for LVMH and our strategy coupled with their excellent team will ensure that India retains its priority and develops strongly in the coming years."
India figures prominently in LVMH's global plan for one simple reason. The luxury goods business, especially watches, has been badly hit by the global economic downturn. What's worse, the LVMH Group lost $7 million of its global business in the first half of the current year. With the company aiming for a 14 per cent increase in sales this year, the importance of India cannot be overlooked.
Yet, given the pricesensitiveness of the Indian market, is the company being too optimistic? "The task is not snatching market shares, but growing the market," answers Dupindera Sandhu, branch head, Starcom MediaVest, Delhi. But that is an awesome task in itself as many premium foreign labels that landed in India with great fanfare have found out. No doubt,[url=http://www.sport.fr/business/louisvuitton.html]louis vuitton paris[/url], that is one reason why LVMH was so cautious about choosing its media partner.
As Gilles Mangin, general manager, LVMH Watch and Jewellery India, puts it, "We needed to choose our media partner very carefully because India is going to be an important pillar for the watch and jewellery business in future. Starcom showed the best understanding of the product category luxury watches which, is not a sector widely advertised in India and needs careful analysis to avoid wastage."
Interestingly, while LVMH's watch and jewellery subsidiary has been around in India for the last two years, it is only now that the group is getting aggressive. And it plans to move fast. Starcom MediaVest will release some of the creatives pretty soon. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.

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December 18th, the official website posted the "charging notice". Notice is the logistics management office property services center. The notice did not cause much turmoil in the campus web site,[link widoczny dla zalogowanych], but in the next few days,[link widoczny dla zalogowanych], some of the forum area have forward,[link widoczny dla zalogowanych], make it become the hot Internet, cause net friend attention. Among them, track and field will charge has the most controversial.
"from January 1, 2013 onwards,[link widoczny dla zalogowanych], the extracurricular time,[link widoczny dla zalogowanych], holidays, weekends, school track and field,[link widoczny dla zalogowanych], basketball, tennis, for staff and students and the open society, in accordance with the principle of voluntary payment,[link widoczny dla zalogowanych], paid service management implementation." In December 19th, the Guangxi University For Nationalities (referred to as the "big people") will be 3 sports venues to school fees in the news micro-blog upload after opening, attracted numerous netizen attention, for it, opponents. The evening of December 24th, the relevant responsible person responded.
network:
this,[link widoczny dla zalogowanych], the netizen expresses, in Nanning some primary and middle schools, the school several years ago on the "eat crabs" -- on holidays campus football field, basketball field,[link widoczny dla zalogowanych], the community charge a fee. This can make efficient use of idle resources, but also to obtain the maintenance costs by charging site. The net friend said, the advice of charge is so popular,[link widoczny dla zalogowanych], because with the Open University, "we used free,[link widoczny dla zalogowanych], suddenly see the notice of charge, it is difficult to accept".

charges, the netizen heat to discuss
of the Guangxi University For Nationalities Youth Corps Committee official micro-blog screenshot,[link widoczny dla zalogowanych].
Track and field
Cheng Haonan text / chart
Video playbackGuangxi news network reporter
students in the indoor basketball hall to play, they to the venues will charge puzzled.
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South Korea said Tuesday unification with North Korea is not something that can be achieved anytime soon, citing many variables.
Unification Minister Ryoo Kihl-jae said in a parliamentary session that "it is not easy to set a time frame" for potential unification with North Korea as there are so many variables.
S.Korean Foreign Minister Yun Byung-se also said in the same session that it is too early to give a time frame on unification, though efforts are under way to create an international environment conducive to unification.
Their comments came days after South Korea's spy chief, Nam Jae-joon, allegedly told his senior officials that South Korean-led unification could happen in 2015.
A unification ministry official said the government ministries and the agency handling foreign affairs and national security have the same policy in regards to North Korea. He asked not to be identified, citing policy.